Roadian was facing a big challenge, with growing competition they needed a way to stand out from the avalanche of competition and very similar travel books on the market.
Together we came up with a concept of inviting users to provide the photos and even some articles for the books, this gave resounding positive feedback from their younger customer base.
The first book is now produced and available in stores. And people love the personal feel from seeing real people's photos and reading about their adventures. People describe it as if they were reading that persons travel diary.